Changing blog locations

So I’ve decided to move my blog from whydoyoucreate.com to jasondolan.com (as you’ve probably noticed since you are here). I really had aspirations of making whydoyoucreate some sort of viral blog and Instagram phenomenon like Humans of New York where I’d go around and talk to people about what inspires them to create.

But I kind of lost motivation after a while and was focused mostly on my own creative process and projects. A little self-centered, but so is a website decided to yourself, so it’s a perfect match! Who knows, maybe I’ll get the urge to start that project again when I’m officially allowed to leave my house and socialize with people again. In the meantime, jasondolan.com now has a blog (I’ve imported all of my old posts) and I can stop beating myself up for never posting Instagram pics and interviewing people. And without that stress, maybe I’ll actually enjoy posting more often. Maybe…

Quarantine Creativity

So…a lot has happened since I last posted about my awesome trip to Nashville with my sister! Or, I guess in a way, a lot hasn’t happened, since we’ve all been stuck inside our homes watching Tiger King.

Despite not posting on this blog in like two months, I’ve been leaning heavily into creativity, particularly writing. No, really! I swear! My novel has provided me with much-needed structure in my quarantine days, as I have goaled myself at writing 2,000 words a week and have actually achieved that goal over the last month.

In addition to the structure, it has also provided me with a way to escape up the California coast with my characters. Despite sitting on my coach…every…single…day…and…night, I feel I’m kind of going on a camping adventure with some pretty awesome people. I wake up every day thinking about what they’ll get up to and then get to create that experience for them.

And, for some reason, I decided to make my protagonist a photographer, so I had to learn the craft myself and recently purchased a Canon EOS Rebel SL3. I am currently enrolled in a photography course on Coursera and just submitted my first assignment called Quarantine Creativity (a photo of my roommate taking a photo of me while we drink lots of bourbon). Expect to see quite a few more photos on this blog moving forward. And likely more references to bourbon.

quarantine+creativity.jpeg

Music City

Wow, I’ve been to a lot of places in my life, but I haven’t been anywhere quite like Nashville, where bar after bar after bar (after bar after bar…) has some of the most incredible music acts in the world performing country and rock and folk and probably many more genres, but a man can only go into so many bars in one weekend, especially with a 7-months pregnant-with-twins sister.

As someone who a decade ago thought he actually had a shot at making it in the music industry, I had to laugh while watching performers like Kyndal Inskeep, who apparently was on The Voice last season, randomly playing in low-key a singer songwriter’s series at a chill bar on Printer’s Alley.

alleytaps.jpeg

I mean, literally every bar had a band and every act would have been the pride of any small town in the country. Yet in Nashville, just walk a couple doors down and you have another band blowing the crowd away with an Aretha Franklin song…

Screen+Shot+2020-02-20+at+2.21.42+PM.png

Or with a soulful ballad from a country artist I had never heard of but suddenly had the urge to fly across the country to go see…

IMG_2530+(1).jpeg

Or with a Kid Rock song that somehow actually sounded good!

IMG_2522+(1).jpeg

What a place to live if you’re a music fan! But with so many amazing musicians in one place, there’s also an obvious downside: increased supply and competition. Our Uber driver to the airport, J.T. Lewis, let us know that he is an aspiring country singer (of course) and rarely plays in downtown Nashville anymore since bars only pay $50 per musician per show (plus tips), because bars know there’s always someone else dying to play if you turn down the gig. And how the heck are you supposed to break through in a town where everyone is radio-worthy? Instead, J.T. travels to college campuses every week where the pay is a lot more and it’s easier to build a fan base.

So yeah, Music City isn’t perfect, but for a weekend babymoon with my sister, I couldn’t have picked a better spot. Thanks for coming along and watching me drink, Christina!

IMG_2544+(1).jpg
IMG_5556 (1).jpeg

The Invisible Boy

Just finished my first poem in quite some time. I started writing this story for really any kid who sometimes feels invisible, but it kind of evolved into one mostly for kids who feel invisible and also act out in order to get the attention they so want.

And it’s also for people working with these kids (i.e., teachers) to help them understand that many of these kids just want to know that someone cares, even if it means punishing them. So with that, I present version 1 of The Invisible Boy. Let me know your thoughts!

The Invisible Boy


The invisible boy sat alone on his bed.
His hands disappeared, then his arms, then his head.

“No one can see me,” he thought to himself,
”Like a toy that is hiding up high on a shelf.”

Nobody talked to him, asked him his name,
Or welcomed him into their party or game.

He sometimes got angry, his hands in a fist,
“They think I’m not there, that I do not exist!”

But then he remembered, when no one can see,
You can do almost anything, climb up a tree,

Then jump off a limb in a somersault fall
And nobody yells at you, no one at all.

He could paint on the walls and then act like a clown,
Stand on his bed and then jump up and down.

He could just run away, far away from his home,
And travel to Paris and London and Rome.

For trouble can’t come when no one aware,
No one would see him and no one would care.

So he packed up his bag, this invisible boy,
With his books and his hat and his most favorite toy.

And he walked out the door, past his mom and his dad,
Past his brother and sister, and no one was mad.

He continued along, past his school and his church,
He could leave for a week and not one soul would search.

The invisible boy took a last look around,
Then he hopped on a bus on its way out of town.

“Ian, I see you! Get off of that bus!”
Yelled a man to the boy, “We have much to discuss!

Your paper was late and you keep missing class,
With test scores like yours you’ll be lucky to pass!

You have so much potential, you make me so mad!”
His teacher was angry and Ian was glad.

So he laughed and he grinned while his teacher just glared,
For somebody saw him and somebody cared.

So he hopped off the bus, this now visible boy,
And their walk back to school filled up Ian with joy.

Why I'm writing a new novel

Over the past nine or so years, I’ve spent countless nights writing and revising (and revising and revising…) the one novel I’ve written to date. I finally feel like it’s in a place where I am excited to really make a push to agents and editors and will be able to withstand the inevitable rejection letters that will surely follow. And hopefully, one day, someone will eventually decide they like my story enough to represent me, but either way, I freaking did it. I wrote a novel, one that I’m really proud of, and like I’ve said over and over again, I will never, ever f’ing write another one.

But guess what I started earlier this month? Yeah. Oops. I need to write this story though. I’m currently going through a divorce, which obviously is one of the most challenging things I’ve ever gone through, and so is my main character. He’s a lot like me, but isn’t me. And some of the issues with the relationship that failed in this story will be ones that ring true for me too, though the fictional marriage definitely wasn’t my marriage. The reason I need to write this story is that the lessons that my main character needs to learn by the end of the book are ones that I need to learn, as well.

This story isn’t going to be about one person being right in the relationship and one person being wrong. And it’s not about one person being the good guy and the other person being the bad guy, because both people are right and the good guy at times and both people are wrong and the bad guy at other times.

What this story is going to be about is a man who needs to learn how to let go, to find things he was looking for in his partner within himself, and to move forward. And probably a lot of things I don’t know about yet because I’m still just two months into the divorce.

So here we go. I’m already three pages in! Only about 297 to go…

Stories in sales

I’ve long wanted an opportunity to incorporate my love of storytelling with my K-12 education sales day job, and I finally had an opportunity to do that today, leading a session called The Power of Storytelling during my company sales offsite.

To do so, I borrowed material from Richard Freishtat, Vice President of Curriculum at UC Berkeley Executive Education. Richard is a master of helping companies and individuals craft their stories and I was fortunate enough to attend his Art of the Pitch class a few years back. He says that as we talk about stories in sales, really what we are thinking about is how people make decisions. And then how can we communicate in a way that will resonate with how the brain naturally wants to work through information. 

There is a very traditional method of presenting information that most companies focus on through data, statistics, and logical arguments, but that’s not going to be compelling for a lot of sales prospects because as you’re talking, they’re fighting with you in their head with their own data, statistics, arguments, and their own personal experiences.

What’s missing from that is emotion. As soon as we start bringing emotion in with an idea, we begin to trip up the way the brain might logically think of reasons not to do something. Like if I am emotionally attached to a product I know I rationally can’t afford- a red Tesla Model S for example- my brain will start to come up with reasons it actually is a smart investment in order to rationalize the purchase.

So in thinking about how we can use emotions in sales pitches, it isn't about manipulation but about how we can set up an audience to be receptive to what we’re saying. And one of the best ways to bring out emotions in sales pitches is by using stories. What did a current customer want to achieve before they started working with you? What was standing in their way? And how did your product help them solve this challenge and become a hero within their organization? If a prospect can relate to this story and to the customer, it will hopefully bring out an emotion in them, meaning they will be more receptive to doing business with you.

It will also help people remember you and your product for far longer than they would have otherwise. According to the London School of Business, when people hear statistics alone, they retain only 5% to 10% of what they hear. When the statistic is coupled with a picture related to it, retention jumps to 25%. When stories are used to convey that same information, retention jumps to 65% to 70%.

So go write and tell more stories and stop distracting people with busy PowerPoints that will bore them to death.

schoolmint.png

Raise the stakes

Hello, loyal blog readers! Sorry for the lack of posts lately, as I've been busy editing my novel for the 1,000th time, this time working to incorporate higher stakes and tension into the story. As I mentioned in a previous post, I attended a children's book writing seminar in the fall and really appreciated their take on the importance of stakes within a story. 

In defining the implications of stakes, one speaker put it like this: if your character doesn't achieve their goal, they will either suffer a personal defeat (i.e., Sebastian doesn't end up with Mia in La La Land and his heart is broken) or a larger, more global defeat that affects others (i.e. the Avengers fail to stop Thanos in Avengers: Infinity War and millions of people disappear). And ideally, there is a race against time, like Rose and Jack trying to escape the Titanic before it sinks. 

So as I think back to what has been missing from my novel, stakes and tension rise to the top. My main character has two main goals: 1) get the girl (I personally think the stakes are high enough there already) and 2) get his book onto The New York Times Best Sellers List in order to fulfill his deceased dad's lifelong dream. 

There was no real urgency or race against time with the second goal and I didn't feel the "why" behind the stakes were strong enough, so I took a pass at raising the stakes over the past few weeks. Below are a few paragraphs from Chapter 1 that give a good overview of what I came up with. I'd love to hear your thoughts!

From The Frequent Missteps of J.D. Buckles:

“I’m a...I’m a...uh writer,” I stuttered, appalled by my date’s behavior.

“So are you in public relations or something or do you work for like a magazine?”

“Well, I’m kind of writing a book,” I said, as I thought of the thirty rejection emails I had received from agents and editors over the past few months for a book that my deceased dad was actually supposed to write. He swore over and over again in his last month that the story idea that he had recently plotted out would allow him to finally accomplish his lifelong dream of getting published. After his sudden passing from a massive heart attack five years ago, I had made a promise to him during his funeral that I would take on his dream as my own and find a way to see the Buckles name in print. 

Now when I made that promise to my dad, it included a timestamp: I would get a publishing deal by what would have been his 50th birthday. This was an age milestone that had greatly distressed my father, as his own dad, an aspiring author himself, had died of a stroke at 50 without a single publishing deal. As my dad crept into his mid-forties, he regularly declared that he would, “NOT let another Buckles man enter into his 50’s as an unpublished writer!”

While he avoided that fate through death, I was not willing to let this multi-generational writing slump continue, and swore to my father and grandfather that I would achieve publishing glory by the date over which my dad had obsessed: Christmas Day 2010...which was now just 16 days away. As a novice novelist with zero original ideas, I decided to write my novel using the basic story outline my dad had raved about in order to accomplish this goal. But given the fact that I had yet to receive anything more than form rejections from agents and editors, I realized that perhaps, just like the other Buckles men before me, I was destined for failure.